Victory: PETA Wins 'McCruelty' Campaign!"On September 5, 2000, PETA called off its "McCruelty" campaign—which lasted 11 months and included more than 400 demonstrations in 23 countries as well as high-profile graphic ads and billboards—when McDonald's agreed to make improvements in the way that it treats farmed animals. This marked the first time in U.S. history that a major corporation agreed to make farmed-animal welfare improvements." English article.
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